Pak-ing in more milk
Selling milk in a bag has proved so successful for a Welsh organic co-operative that it is launching a TV advertising campaign to highlight the ground-breaking packs.
The move comes as Calon Wen's eco paks - fresh organic Welsh milk in a bag - were launched in Tesco's 43 stores in Wales.
Tesco marketing manager Enfys Fox said: "Tesco customers already love Calon Wen milk and I am sure they will welcome this new greener packaging."
The animated advert will be screened on S4C and ITV Wales and features cartoon cows and birds showing how easy eco paks are to use.
Eco paks are kinder to the environment, using 75% less packaging than conventional poly-bottles. Shoppers can also buy reusable, recyclable milk jugs that hold one litre eco paks.
"As organic farmers, we're so aware that simply producing organic milk isn't enough. While recycling plastic is important, first and foremost, we have to try to reduce the amount of plastic we use," said Iwan Jones, one of the dairy farmers behind Calon Wen.
3:06pm Friday 9th May 2008
Print 
Email this
What are these links for?
If you liked this article and would like to share it with others on the web who might be searching for good content we've made it easy for you to do it.
At the bottom of all articles, you'll see links to six sites. These sites - commonly called 'social bookmark' or 'social news' sites - have large communities of web users who share and rate interesting, useful and fun things on the web.
Clicking the links will automatically add the address of the story you are reading to one of these sites, letting you share it with others. Each site will ask you to register to share stories. Registration is free and once a member, you can store, recommend and search for stories that interest you.
More on Digg
More on del.icio.us
More on Furl
More on reddit
More on NowPublic/
More on Yahoo!
