red tractor logo

People have been urged to support British farmers by looking for the red tractor logo on food in shops and supermarkets.

Labour Assembly rural affairs spokesman Joyce Watson made the call after meeting president of the Women's Food and Farming Union, Ionwen Lewis.

Mrs Lewis, a livestock farmer from Ceredigion, told the mid and west Wales AM that one simple way to support producers was to look out for the red tractor logo in shops and supermarkets.

The red tractor loco guarantees that food has been produced in the UK and to high standards, from the farm to the shop shelf.

Joyce Watson welcomed the fact that more people were becoming aware of the benefits of buying British.

"The assured food standards has reported that the value of red tractor products rose £1.5billion to £7billion during 2007.

"This shows clearly that more and more people are buying quality British produce when they go shopping.

"As well as looking out for the red tractor logo in shops and supermarkets, I would encourage people to get out and explore their local farmers' market.

"They are not only a good shop window for local producers selling top quality foods and other goods, but are also a great place to socialise and do your bit to support the local community."

3:02pm Monday 30th June 2008

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